diff --git a/_data/merchants.yml b/_data/merchants.yml
index faf0a7b0..1f7a869b 100644
--- a/_data/merchants.yml
+++ b/_data/merchants.yml
@@ -385,6 +385,8 @@
       url: https://mountain-blood.com/
     - name: One Stop NY
       url: http://onestopny.com
+    - name: Para Not-So Normal - Waterpipes and Smoking Supplies
+      url: https://paranotsonormal.com
     - name: Project Coral Reef Store
       url: http://www.projectcoralreef.com/all-stores
     - name: Renjer Snacks