diff --git a/_data/merchants.yml b/_data/merchants.yml
index bda53749..239e5f6d 100644
--- a/_data/merchants.yml
+++ b/_data/merchants.yml
@@ -279,6 +279,8 @@
 - category: Goods
   id: goods
   merchants:
+    - name: Alagoria - Crypto Retail Shopping
+      url: https://alagoria.com/
     - name: All For Crypto
       url: https://allforcrypto.com
     - name: BitDials - Luxury Boutique