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Monerotopia 2024 Marketing and Publicity

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---
layout: wip
title: Monerotopia 2024 Marketing and Publicity
author: geonic
date: November 6, 2024
amount: 36.68
milestones:
- name: Payment to Estrategia Blue PR
funds: 36.68
status: unfinished
done:
payouts:
- date:
amount: 36.68
---
# Monerotopia 2024 Marketing & Publicity
Hi! As discussed in the [previous community meeting](https://libera.monerologs.net/monero-community/20241026#c451916), I am proposing that we [spend the unused funds](https://repo.getmonero.org/monero-project/ccs-proposals/-/merge_requests/70#note_26878) from the last Monero Outreach CCS on marketing & publicity for Monerotopia 2024, which starts next Thursday. I would be the key point of contact for the PR firm and will provide a final report on what's been achieved.
Our events are the perfect opportunity to publicize/advertise Monero and so far we haven't done a good job at that. This proposal is a first step in changing that.
**Estrategia Blue PR**, a leading publicity firm in Mexico, has made a [proposal](https://github.com/geonic1/geonic/blob/master/Monerotopia%20Proposal.pdf) and they are ready to start today. We need to engage them ASAP. Vik Sharma has agreed to handle the payment and receive the XMR at no surcharge. The proposed budget (~$5500) is within the remaining amount (36.68 XMR or ~$6000), which we intend to spend in full with more (or less) media buys, depending on the actual amount received by the firm.
As the only remaining, active member of Monero Outreach, I believe this is a good use of the funds and in the spirit of what the donors wished to support.
Cheers!
geonic